Haier Group to Release the World’s First Cloud Smart TV Powered by NeuroSky
(August 17, 2011，Shanghai) – Today NeuroSky China announces a partnership with the Haier Group to integrate NeuroSky’s brainwave technology into the latest Cloud Smart TV. The Haier Cloud Smart TV is a new product, which represents the development trend of Smart TVs. It provides an exciting “Cloud Family” experience to consumers, a step into cloud service and a milestone in lifestyle change. This new TV is scheduled to be released in October this year.
NeuroSky’s brainwave technology can detect human brainwave patterns revealing a person’s mental state. The NeuroSky MindWave then translates the monitored brainwaves into digital signals that electronic device can recognize. Unlike a traditional TV, this Smart TV can interact with viewers via NeuroSky’s MindWave headset. The brain-controlled TV applications can help children practice their abilities to concentrate or practice a calm frame of mind. Additionally, it can also help adults with meditation in order to relieve stress and control their mental states.
Dr. Taoming Wang, CTO of the Haier Cloud Platform and Senior Director of Haier Global Strategic Cooperation, was pleased with the results: “NeuroSky’s advanced technology provides great support to Haier’s Home Cloud Solution. It enables Haier to better meet the global consumers’ needs on cloud based services.” According to Tony Zhang, General Manager of NeuroSky Greater China this is an important step for technology. “Haier is a well-known leader in consumer electronics and Smart TV is moving into cloud service with strong momentum. We look forward to becoming an integrated part of this new trend. NeuroSky is very excited to partner with Haier, which we feel reflects the progress brainwave technology has made in the consumer electronics market. ”
About NeuroSky
Founded in 2004, NeuroSky’s headquarters in the Silicon Valley with international offices in Wuxi (China), Hong Kong, Tokyo (Japan), Daejung City (Korea), and Germany ((Frankfurt). As a biosensor company and the world’s leader in mass-market Brain-Computer Interface technology, NeuroSky builds wearable sensors that interpret brainwaves and other bio-signals for human-to-machine communication. NeuroSky’s brainwave technology makes it possible to integrate brainwave technology into any industry. NeuroSky devices are being incorporated into five major markets: Entertainment, Education, Sports, Health and the Automotive industry. NeuroSky partners include many Fortune 500 companies and the world’s famous academic institutions and universities.
About Haier
Founded in 1984, the Haier Group has been dedicated to innovation and creating a world famous brand over the past 26 years. Originally a small collective plant on the verge of bankruptcy, it has now grown into an international group which has more than 70,000 employees around the globe and realizes a turnover of 20 Billion USD in 2010. Haier has risen to be the world’s No.1 brand of consumer appliances. In addition, it was selected as one of the world’s Top 10 innovative companies issued by Newsweek’s USA website. Haier aims to create a world famous brand in the age of the Internet, which requires satisfying the personalized needs of users in a short time. What such a business needs is large-scale customization rather than massive production. Taking this opportunity provided by the Internet, Haier addressed this challenge and actively explored and practiced the “Win-win Mode of Individual-Goal Combination”. Through “Inverted Triangle” organizational innovation and “End to End” ZZJYT construction, it realized the transformation from “selling products” to “selling services” and fostered differentiated and sustainable competitive advantages.
For More information Contact:
Tansy Brook, Head of Communications NeuroSky
tansy(at)neurosky.com, (408) 200-6677
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世界首台脑波智能电视由海尔和神念科技携手发布
（2011年8月17日，上海）世界消费领域生物传感技术的领导者NeuroSky(神念科技)今日宣布，将为海尔集团最新的云TV智能电视提供脑电波技术。
云TV是海尔集团最新研发的高新技术产品，代表了智能电视最先进的方向，可以为用户带来新颖极致、充满乐趣的“云家庭”体验。该电视的出现标志着智能电视走向了云端，对改变未来生活方式具有划时代的意义。该智能电视预计10月份上市。
NeuroSky（神念科技）为该电视提供了先进的脑电波技术。神念科技的MindReader脑波耳机可以检测到用户的脑电波信号，不同的脑波模式代表用户处于不同的思维状态，MindReader可以识别出用户所处的状态并将其转化成电视可以识别的数字信号。
因此通过NeuroSky（神念科技）的MindReader脑波耳机，用户可以与智能电视中的软件进行互动，从而得到高科技的娱乐享受。在游戏的同时，这些脑波软件还可以帮助孩子训练专注能力和放松能力，训练大脑，提高学习成绩。同时帮助成年人舒缓压力，掌握如何控制自己的精神状态，保持头脑健康。
海尔集团云服务首席技术官、海尔集团研发中心全球技术资源整合资深总监王道民博士说：“感谢神念科技的超前技术，为海尔云家庭的解决方案提供了支持，使海尔满足了云家庭服务中全球用户的需求。”
“作为世界消费领域脑波技术的领先者，神念科技非常注重脑波技术在智能家电领域的发展”，神念科技大中华区总裁张彤说， “海尔是公认的智能家电的领先者，神念科技非常高兴能和海尔展开合作，这也标志着我们的脑波技术在消费电子领域的发展迈进了一大步。智能电视已开始步入云端，非常期待神念科技的技术成为其中的一个重要组成部分。”
NeuroSky（神念科技）简介
NeuroSky(神念科技)创立于2004年，总部位于美国硅谷，并在中国无锡，香港，东京，韩国及法兰克福拥有分公司。神念科技是世界消费领域生物传感技术的领导者，其高性能生物传感芯片可以检测到人的脑电波和其他生物信号，并将其转化成机器可以识别的数字信号，实现人机交互。神念科技的技术可以将人的思维与电脑，游戏主机，智能电视，智能手机，平板电脑等设备连接起来，目前广泛应用于教育，娱乐，健康，竞技体育，和汽车等行业。合作伙伴包括众多的财富500强企业和世界知名科研机构。
海尔集团简介
海尔集团创立于1984年，创业26年来，坚持创业和创新精神创世界名牌，已经从一家濒临倒闭的集体小厂发展成为全球拥有7万多名员工、2010年营业额1357亿元的全球化集团公司。海尔已跃升为全球白色家电第一品牌，并被美国《新闻周刊》（Newsweek）网站评为全球十大创新公司。海尔要创造互联网时代的世界名牌。互联网时代世界名牌的特点是能快速满足用户的个性化需求，企业需要大规模定制而非大规模制造。海尔抓住互联网的机遇解决这一挑战，积极探索实践”人单合一双赢模式”，通过”倒三角”的组织创新和”端到端”的自主经营体建设，实现从”卖产品”到”卖服务”的转型，创造出差异化的、可持续的竞争优势。